Amina Fisher is a Digital Account Supervisor at Edelman, where she provides digital, strategic and creative support for clients like Vulcan, Tree Top, LangeTwins and Travel Portland. She joined The DPI Group’s Board in 2017.
Prior to joining Edelman, Amina worked at an advertising agency overseeing the needs of Trojan Brand Condoms, as well as CPG brands like Newman’s Own and Vitafusion. She was instrumental in developing holistic new product advertising campaigns that included TV, digital, and sampling events, as well as providing strategic insight, content management and measurement of her clients’ digital properties.
Amina’s previous work experience also includes over ten years developing marketing strategy for Diageo North America, Inc., the world’s largest alcoholic beverage company. While at Diageo, she worked across a variety of liquor brands including Johnnie Walker, Guinness, Red Stripe and Captain Morgan. Her responsibilities ranged from talent management to the development of sampling and influencer programs to social media strategy.
Amina holds a Bachelor of Science degree in Marketing from Berkeley College.